Deciding to spend

Years into existence, the company i work with has finally decided to spend some dough towards marketing initiatives. That said it is surprising to look back and think that the company did really well in the past without any expenditure towards Marketing, let alone few spend on events here and there.
So finally we decide to spend on various marketing activities. And i am excited about this because i get to enhance the exposure times to what it is now. Right now we do some PR's (free web site syndication, Events, Lil bit of Adwords & some email campaigns)

So let me learn some good interesting activities to enhance the visibility.

If anyone who reads this care to add activities that i could do to enhance the visibility, then you are most welcome to do the same.